What are the key factors for your Digital Marketing Campaign’s success?

Does your business follow a business-to-customer (B2C) or business-to-business (B2B) model? Regardless of the fact, you may have heard about the numerous benefits of digital marketing for its success. However, you need a plan to get the desired result from your campaign. It will help you grow your business and also save you time. This blog will discuss the various factors that can help your digital marketing campaign to succeed.

7 Factors to Improve the Success of your Digital Marketing Campaign

The following factors can help you make the most of your digital marketing campaign to achieve the desired result.

Website performance

Building a website for your business is not enough; you must ensure they perform well. Otherwise, even if you succeed in driving web traffic, they will not spend enough time on your website to become leads or customers. How would you improve your website performance? Features such as faster loading speed, easy navigation, mobile-responsiveness, engaging and valuable content, etc., can help you earn a higher number of web visitors and leads.

Search Engine Optimisation

Now that you have taken care of the technical aspects of your website to improve its performance, it’s time to focus on its promotion. The first place where you should begin is search engines. Search Engine Optimisation or SEO involves researching and using relevant keywords to optimise your website to improve its search engine ranking and visibility. As a result, search engines will display your website for relevant search queries. The key SEO factors for your digital marketing campaigns are –

• Keywords: These are search words and phrases that your target audience and competitors use. You can seek the help of an SEO agency or keyword planner tools to perform keyword research for your business.
• High-quality content: You need to publish high-quality, relevant, engaging, and valuable content on your website consistently. In addition, you need to include appropriate keywords in your content to optimise them for search engines and audiences.
• Links: Adding internal links to your website can encourage users to spend more time on it, thereby helping improve its search rankings.

Timing

The timing of your digital marketing campaign is equally important as selecting the methods. Whether you run social media advertising, email marketing or other forms of promotion, you need to consider the right time for it. The following tips can help you determine the right time for different digital marketing methods.

• Consumer buying pattern: If your business sells seasonal products, they will likely have a high demand during those specific seasons. Therefore, you need to leave no stone unturned for your digital marketing campaigns to boost your sales.
• Business downtimes: During some times of the year, your business might be at its lowest. In those times, you can offer discounts and other promotions through paid advertisements on search engines, social media, and email marketing to drive sales.
• Changing consumer needs – It is crucial to monitor changing needs of your customers and plan strategies to meet these needs.

We at Cloudistudio can help develop effective digital marketing strategies to meet your business goals.

Integration

Focussing on only one digital marketing method at a time might not help you get desired results. In such cases, you need to include multiple methods in your strategies for your campaign’s success. For instance, you can create blog posts consistently and share their links on social media to drive more traffic. You can also share links to promotional offers on your website through social media posts and email marketing. You can run contests and giveaways on social media to improve audience engagement.

Personalise

You need to personalise your digital marketing campaign to align it with your customer’s needs and intent. The following tips can help you in this regard.

• Address users by their name when using chatbot or emails
• Send personalised messages to customers based on the position they are in the sales funnel
• When replying to customer complaints, it is better to avoid a generic response
• Use power words effectively

Key Performance Indicators

Different digital marketing methods have a set of key performance indicators (KPI) that allows them to monitor the performance of their digital marketing campaign. When monitoring your campaign performance, check the following KPI to determine whether your digital marketing efforts have succeeded or if you need to modify them.

• SEO – The KPIs you should check for SEO efforts are the volume of organic traffic, leads or conversion rates, bounce rates, page loading time, average time spent on your website, etc.
• SMM – The KPIs for Social Media Marketing or SMM are the number of active followers, profile visits, and engagements such as likes, shares, comments, etc.
• PPC – Pay-per-click or PPC advertising KPIs are the number of impressions, average click-through rate, quality score, average cost-per-click, etc.

Testing methods

You must test your campaigns before, during, and after their launch to determine whether you have met your goals and objectives. Check out the following testing methods and their purposes to use them effectively.

A/B testing

It involves creating more than one version of a digital marketing campaign with the same goal and KPIs. Next, you need to compare their results to understand which is working for your audience. Ideally, digital marketing experts carry out these types of testing for social media ads, search engine marketing, etc. A/B testing helps optimise your campaign to achieve better results.

Cloudistudio offers a wide range of digital solutions for your business. Check out our team of experienced professionals and hire a team according to your project requirements.